Sunglasses: 70s look in vogue this summer

Photo: Creative Commons / Blofeld of SPECTRE

Sunglasses: 70s look in vogue this summer:

This summer eyewear brands are placing their bet on mid-sized sunglasses with specific designing on the rims giving them the 70's look flaunted by the likes of yesteryear actor Zeenat Aman in "Dum Maro Dum."

Mid-sized rims seem to be drawing attention more than the others. Rims in red, white and yellow, some embossed with crystals, some with pointy edges, some with butterfly or cupid motif on the arms, are instant hits.

"The entire experimentation is focused on the girls' range of glares. Those standard black glasses with both small and over size rims have already bid a goodbye. Women collection is more about colour and embellishments," says Simran, marketing head of Fastrack, which has launched its latest collection of shades.

For women, material of the shades is not that important...shape and colours matter more," says Raunak Seth, Director of Eternity Lifestyles which has been into the retailing of eyewear from past 30 years.


Indian Express
Friday, April 22, 2011 at 11:05 hrs